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1.
Promotion and integrated marketing communications / Richard J. Semenik. by
Material type: Text Text; Format: print
Publication details: Australia : South-Western, c2002
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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2.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia ; Boston, MA, USA : Cengage, c2019
Other title:
  • Advertising & integrated brand promotion
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Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Og9 2019. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).
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