Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.
Material type: TextPublication details: Sydney, Australia : Irwin, c1997.Edition: 2nd Australian edDescription: xiii, 768p. : col. ill. ; 25 cISBN:- 0256198519
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.13 | Available | apd | 40436 |
Glossary : p. 742 - 753. Includes index.