Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type: TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: xxxii, 836 p. : ill. ; 28 cmISBN:- 0256105162 0256108250 (International ed.)
- HF5823 B41 1993
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5823 B41 1993 (Browse shelf(Opens below)) | Room use only | 8891 | 00019862 | |||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5823 B41 1993 (Browse shelf(Opens below)) | c2 | Available | 22202 | 00019863 |
Glossary : p. G1 - G15.
Includes bibliographies.
Donated by Ohio State University 01/20/2006 22202 copy 2