Fundamentals of advertising / Ruby F. Alminar-Mutya.
Material type: TextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2017Description: iv, 217 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9789719654797 (pbk.)
- HF5823 M98 2017
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5823 M98 2017 (Browse shelf(Opens below)) | Room use only | 78052 | 00078999 |
Includes bibliographical references
Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.
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