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	1.	Marketing : principles and strategy / Henry Assael. by Assael, Henry Series: The Dryden Press series in marketing Edition: 2nd ed. Publication details: Forth Worth, [Tex.] : Dryden Press, c1993 Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 As7 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	2.	No cover image available Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E Belch, Michael A Edition: 2nd ed. Material type: Text; Format: print Publication details: Homewood, IL : Irwin, c1993 Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)

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