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1.
Marketing : principles and strategy / Henry Assael. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Publication details: Forth Worth, [Tex.] : Dryden Press, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 As7 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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2.
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Developing, implementing, and managing an effective marketing plan / Hal Goetsch. by
Publication details: Lincolnwood, Ill. : NTC Business Bocks, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G55 1993.

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3.
Sport marketing / Bernard J. Mullin, Stephen Hardy and William A. Sutton. by
Material type: Text Text; Format: print
Publication details: Champaign, Ill. : Human Kinetic Pub., c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: RUS GV716 M91 1993.

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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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5.
Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 P93 1993, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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