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1.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : The Dryden Press, c1997
Availability: Items available for loan: (1).

2.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1997
Availability: Items available for loan: (1).

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