Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: Irwin / McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c1999.Edition: 5th edDescription: xxv, 545 p. : ill. ; 25 cmISBN:- 007116703X
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20070110 | HF5415.3 | Available | mma | 9886 |
Glossary : p. 511 - 521. Includes bibliographical references.