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1.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. by Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: (1).

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2.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy. by
Edition: 1996-1997 ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1990
Availability: Items available for loan: (1).

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