Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.
Material type: TextPublication details: St. Paul, Minn. : West Pub., c1996.Edition: 3rd edDescription: xxxii, 783p. : col. ill. ; 26 cmISBN:- 0314061223
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.2 | Available | mma | 39224 |
Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index.