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1.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 4th ed.
Publication details: Homewood, Ill. : Irwin, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 M12 1988.

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2.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. by Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: (1).

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3.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: (1).

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