Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy.
Material type: TextSeries: The McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791p. : col. ill. ; 28 cmISBN:- 0071158332
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.13 | Available | apd | 42909 |
Glossary : p. G1 - G12. Includes indexes.