Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 6th edDescription: xix, 649 p. : col. ill. ; 26 cmISBN:- 0256139725
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 19980415 | HF5415.33 | Available | nejavier | 25223 |
Includes bibliographical references and index.