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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh KMaterial type: TextTextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1996. Edition: 2nd edDescription: xxxiii, 890. : ill. ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0131257331 hard bound Subject(s): Marketing research | Marketing research -- MethodologyLOC classification: HF5415.2 | M29 1996
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
Non-fiction RUS HF5415.2 M29 1996 (Browse shelf(Opens below)) Room use only 18952 00020255
Books Books Ladislao N. Diwa Memorial Library
Circulation Section
Non-fiction HF5415.2 M29 1996 (Browse shelf(Opens below)) c2 Available 18953 00014053
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HF5415.2 B74 1989 Do-it-ourself marketing research / HF5415.2 C47 1988 Basic marketing research / HF5415.2 D58 1994 Marketing research in a marketing environment / HF5415.2 M29 1996 Marketing research : an applied orientation / HF5415.2 Sh2 1999 Marketing research : an aid to decision making / HF5415.3 En3 1995 Consumer behavior / HF5415.3 En3 1995 Consumer behavior /

Includes bibliographical references and index.

Donated by Ohio State University 18953 copy 2

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