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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1996. Edition: 2nd edDescription: xxxiii, 890. : ill. ; 26 cmContent type: - text
- unmediated
- volume
- 0131257331 hard bound
- HF5415.2 M29 1996
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.2 M29 1996 (Browse shelf(Opens below)) | Room use only | 18952 | 00020255 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.2 M29 1996 (Browse shelf(Opens below)) | c2 | Available | 18953 | 00014053 |
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| HF5415.2 B74 1989 Do-it-ourself marketing research / | HF5415.2 C47 1988 Basic marketing research / | HF5415.2 D58 1994 Marketing research in a marketing environment / | HF5415.2 M29 1996 Marketing research : an applied orientation / | HF5415.2 Sh2 1999 Marketing research : an aid to decision making / | HF5415.3 En3 1995 Consumer behavior / | HF5415.3 En3 1995 Consumer behavior / |
Includes bibliographical references and index.
Donated by Ohio State University 18953 copy 2