How advertising works : the role of research / edited by John Philip Jones.
Material type: TextPublication details: Thousand Oaks, Calif. : SAGE, c1998.Description: 358p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 076191241X (pbk)
- HF5823 H83 1998
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 H83 1998 (Browse shelf(Opens below)) | Room use only | 24910 | 00018255 |
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RUS HF5823 B41 1990 Introduction to advertising and promotion management / | RUS HF5823 H11 2010 Advertising and promotion : an integrated marketing communications approach / | RUS HF5823 H19 1993 Do-it yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / | RUS HF5823 H83 1998 How advertising works : the role of research / | RUS HF5823 T23 1998 Advertising and sales promotion strategy / | RUS HF5823 T23 2004 Effective advertising : understanding when, how and why advertising works / | RUS HF5823 T41 2018 Theory, practice and techniques in advertising and sales management / |
Includes bibliographical references and index.
Purchased 24910