Digital marketing for executives and managers / edited by Nicholas McDowell.
Material type: TextLanguage: English Publication details: New York, NY : Larsen & Keller, c2018.Description: viii, 233 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781635498808 (paperback)
- HF5415.1265 D56 2018
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.1265 D56 2018 (Browse shelf(Opens below)) | Room use only | 77613 | 00078886 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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RUS HF5415.123 B93 1998 Introduction to marketing communication : an integrated approach / | RUS HF5415.129 M34 2001 Marketing channels / | RUS HF5415.1263 B75 2014 Business-to-business marketing / | RUS HF5415.1265 D56 2018 Digital marketing for executives and managers / | RUS HF5416.5 N13 2018 The Strategy and tactics of pricing : a guide to growing more profitably / | RUS HF5438.4 C88 2010 Sales management : concepts and cases / | RUS HF5438.4 K96 2020 Sales management success : optimizing performance to build the best salesforce in business / |
Includes index.
An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising --
E-mail marketing -- E-commerce marketing.
"Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover
Fund 164 Creative Mind Books Center Purchased 09/05/2019 77613 NEJ PHP 3,360.00 2019-08-648 2019-/-0509