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Marketing research / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.
Material type:
TextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: x, 178 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9789382669678 (paperback)
- HF5415.2 T41 2013
Contents:
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.2 T41 2013 (Browse shelf(Opens below)) | Room use only | 76397 | 00077971 |
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| RUS HF1418.5 Sp2 2013 Introducing globalization : ties, tension, and uneven integration / | RUS HF5415.1 H25 1992 Marketing mistakes / | RUS HF5415.1 K68 2000 Marketing management / | RUS HF5415.2 T41 2013 Marketing research / | RUS HF5415.5 D26 2013 The customer service solution : managing emotions, trust, and control to win your customer's business / | RUS HF5415.5 K14 2020 Salesforce / | RUS HF5415.12 A8L55 1996 Marketing insights for the Asia Pacific / |
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76397 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738