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Principles of marketing / by Philip Kotler and Gary Armstrong.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1996.Edition: 7th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmContent type: - text
- unmediated
- volume
- 0131902083
- HF5415 K84 1996
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415 K84 1996 (Browse shelf(Opens below)) | Room use only | 49080 | 00072328 |
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| RUS HF5415 B94 1995 Marketing : foundations and functions / | RUS HF5415 K84 1991 Principles of marketing / | RUS HF5415 K84 1996 Principles of marketing / | RUS HF5415 K84 1996 Principles of marketing / | RUS HF5415 K84 2001 Principles of marketing / | RUS HF5415 K84 2013 Principles of marketing / | RUS HF5415 K84 2014 Marketing for hospitality and tourism / |
Includes bibliographical references and index.
Donated by Ohio State University 49080