Brand management in digital and sustainable times / Joao Heitor De Avila Santos.

By:

Santos, João Heitor De Avila [author]

Material type: Text

TextLanguage: English Publication details: Burlington, ON, Canada : Society Publishing, c2022.Description: xviii, 253 pages : color illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781774690987 (hardback)

Subject(s):

LOC classification:

HF5415.15 Sa5 2022

Online resources:

Click here to view the table of contents

Contents:

Introduction to brand management -- A Holistic approach to branding -- Product placement and brand integration -- Brand identity and brand equity -- Retail management -- Digital branding and marketing -- Sustainability and branding.

Summary: "Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415.15 Sa5 2022 (Browse shelf(Opens below))		Link to resource	Room use only	81126		00083453

Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	RUS HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach /	RUS HF5415.13 P43 2005 Basic marketing : a global managerial approach /	RUS HF5415.13 P93 2019 Essentials of marketing management /	RUS HF5415.15 Sa5 2022 Brand management in digital and sustainable times /	RUS HF5415.32 H85 2019 Consumer behavior /	RUS HF5415.32 Se7 2019 Consumer behaviour /	RUS HF5415.32 T41 2013 Consumer behavior and marketing research /	Next

Includes bibliographical references and index.

"Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover

Fund 164 Wiseman's Books Trading, Inc. Purchased 08/12/2023 81126 PNR PHP 5,596.00 2023-08-883B 2023-I-1994