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	1.	Marketing research / David A. Aaker, Geoge S. Day. by Aaker, David A Day, George S Edition: 4th ed. Material type: Text; Format: print Publication details: New York : John Wiley, c1990 Availability: Items available for loan: (1). Lists: Research References. Add to cart (remove)
	2.	Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Dillon, William R Madden, Thomas J Firtle, Neil H Edition: 2nd ed. Material type: Text; Format: print Publication details: Homewood, Ill. : Irwin, c1990 Availability: Items available for loan: (1). Lists: Research References. Add to cart (remove)

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