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61.
Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin McGrawHill, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Ar3 1996.

62.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

63.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: print
Publication details: London : Prentice Hall, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

64.
Contemporary advertising / William F. Arens. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1999
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

65.
Strategic communication principles / materials compiled by Samuel D. Bradley. by
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

66.
Tourism promotion services : intermediate / authored and edited by 3G E-Learning. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UAE : 3G E-Learning FZ LLC, c2016
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (2).

67.
Electronic word-of-mouth: influence on the attitude and purchase intention of mobiegoers in Cavite / Fatima Z. Garson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2018
Online access:
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

68.
Controversies in contemporary advertising / Kim Bartel Sheehan. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE, c2014
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

69.
Advertising : principles and practices / by William Wells, John Burnett and Sandra Moriarty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N. J : Prentice Hall, 1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

70.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed., International ed.
Material type: Text Text; Format: print
Publication details: Australia : South-Western Cengage alearning, c2010
Availability: No items available.

71.
Advertising / Gregorio S. Miranda. by
Edition: Rev. ed.
Material type: Text Text; Format: print
Publication details: Metro Manila : National Book Store, c1991
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (7)Call number: FIL HF5814 M67 1991, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

72.
Advertising / Gregorio S. Miranda. by
Edition: Rev. ed.
Material type: Text Text; Format: print
Publication details: Metro Manila : National Book Store, c1991
Availability: Items available for loan: (1).

73.
Advertising / Gregorio S. Miranda. by
Edition: Rev. ed.
Material type: Text Text; Format: print
Publication details: Metro Manila : National Book Store, c1991
Availability: Items available for loan: (1).

74.
Advertising : background, theory or practice / Isabelo T. Crisostomo. by
Material type: Text Text; Format: print
Publication details: Metro Manila : National Book Store, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (9)Call number: FIL HF5814 C86 1993, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

75.
Graphic health warning in cigarette packaging and its influence in the buying of smokers in selected areas of Cavite / by Rhonel C. Boco, Ceejae G. Colada and Roanne F. Supan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2017
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

76.
Effectiveness of emotional advertisements of McDonals among senior citizens in selected areas of Cavite / by Jann Axel M. Mananquil and Kathlene Pearl C. Villanueva. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2016
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

77.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia ; Boston, MA, USA : Cengage, c2019
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Og9 2019. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

78.
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells. by
Edition: Tenth edition.Global edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Pearson Education South Asia, c2015
Other title:
  • Advertising and IMC.
  • Advertising & integrated marketing communication.
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: FIL HF5823 M82 2015. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

79.
Truth, growth, repeat : a business manual for generation why / by Mike Edmonds with Ronnie Duncan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Milton, Qld. : Wiley, c2018
Other title:
  • Truth. Growth. Repeat.
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

80.
Design and acceptability of promotional materials for Agri-Eco tourism park in Cavite State University - Main Campus in Indang, Cavite / by Paulin T. Jaromay and Marisol M. Villanueva. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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