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1.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed., International ed.
Material type: Text Text; Format: print
Publication details: Australia : South-Western Cengage alearning, c2010
Availability: Items available for loan: (1).

2.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : The Dryden Press, c1997
Availability: Items available for loan: (1).

3.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1997
Availability: Items available for loan: (1).

4.
Promotion management and marketing communications / Terence A. Shimp. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1993
Availability: Items available for loan: (1).

5.
Promotion management and marketing communications / Terence A. Shimp. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1990
Availability: Items available for loan: (1).

6.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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