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	1.	Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by Parente, Donald Material type: Text; Format: print Publication details: Fort Worth, Tex. : Dryden Press, c1996 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	2.	Promotion and integrated marketing communications / Richard J. Semenik. by Semenik, Richard J Material type: Text; Format: print Publication details: Australia : South-Western, c2002 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	3.	Great Australian advertising campaigns / Neil Shoebridge. by Shoebridge, Neil Material type: Text; Format: print Publication details: New York : McGraw-Hill, c1992 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	4.	Strategic advertising campaigns / Don E. Schultz, Beth Barnes. by Schultz, Don E Barnes, Beth Edition: 4th ed. Material type: Text; Format: print Publication details: Lincolnwood, Ill. : NTC Business Books, c1995 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	5.	Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by Burnett, John Moriarty, Sandra Material type: Text; Format: print Publication details: London : Prentice Hall, c1998 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)

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