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161.
Handbook of direct mail : the dialogue method of direct written sales communication / Siegfried Vogele. by
Material type: Text Text; Format: print
Publication details: New York : Prentice Hall, c1992
Availability: Items available for loan: (1).

162.
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche. by
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1992
Availability: Items available for loan: (1).

163.
Competitive retail marketing : dynamic strategies for winning and keeping customers / Andrew Collins. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print
Publication details: London : McGraw-HIll, c1992
Availability: Items available for loan: (1).

164.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

165.
Marketing livestock and meat / William H. Lesser. by
Material type: Text Text; Format: print
Publication details: N. Y : Food Products, c1993
Availability: Items available for loan: (1).

166.
Australian marketing : critical essays, readings and cases / Peter Graham, editor. by
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice Hall, c1993
Availability: Items available for loan: (1).

167.
AMA marketing toolbox : selecting the right products and services / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books c1993
Availability: Items available for loan: (1).

168.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South Western Pub, c1993
Availability: Items available for loan: (1).

169.
AMA marketing toolbox : identifying the right markets / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolwood, Ill. : NTC Business Books, c1993
Availability: Items available for loan: (1).

170.
Marketing research : an applied orientation / Naresh K. Malhatra. by
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice Hall, c1993
Availability: Items available for loan: (1).

171.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1993
Availability: Items available for loan: (1).

172.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: (1).

173.
Study guide to accompany Stanton, Miller, Layton : fundamentals of marketing / Jane Westwood, Patricia DiVirgilio, Thomas J. Adams. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill Book, c1994
Availability: Items available for loan: (1).

174.
Fundamentals of marketing / William J. Stanton ... [et al.]. by
Edition: 2nd essential ed.
Material type: Text Text; Format: print
Publication details: Sydney : McGraw-Hill Book, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 S745 1995 . Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

175.
Managing services marketing text and readings / John E. G. Bateson. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Forth Worth, Tex. : Dryden Press, c1995
Availability: Items available for loan: (1).

176.
Managing services marketing : text and readings / John E. G. Bateson. by
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1995
Availability: Items available for loan: (1).

177.
Global marketing strategies / Jean Pierre Jeannet and H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1995
Availability: Items available for loan: (1).

178.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Material type: Text Text; Format: print
Publication details: Fort Worth : The Dryden Press, c1995
Availability: Items available for loan: (1).

179.
Marketing : Jim Burrow, Steve Eggland. foundations and functions : resource guide / by
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western Pub., c1995
Availability: Items available for loan: (1).

180.
Contemporary marketing plus / Louis E. Boone, David L. Kurtz. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex : Dryden Press, c1995
Availability: Items available for loan: (1).

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