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21.
Advertising plan for the online CvSU radio as a medium of information dissemination / by Raizel Ann S. Caro and Clarisse Thell C. pareja. by
Material type: Text Text; Format: print
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2016
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

22.
"Magbayanihan Tayo!" : a case study of Eat Bulaga's corporate social responsibility practices / by Haylen M. Marjalino and Katherine M. Rogacion. by
Material type: Text Text; Format: print
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2016
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

23.
Design of promotional printed materials for Cavite State University's Sugar Palm (Kaong) Program / by Emmanuel M. Dulguime and Rosita L. Parchamento. by
Material type: Text Text; Format: print
Language: English
Publication details: Indang, Cavite : Cavite State University- Main Campus, 2018
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).
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24.
The Commercialization of American culture : new advertising, control and democracy / by Matthew P. McAllister. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : Sage Pub, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

25.
Contemporary advertising / Williams F. Arens, Courtland L. Bovee. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Ill. : IRWIN, c1994
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

26.
Advertising ethics / Edward H. Spence and Brett Van Heekeren. by
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J : Pearson Prentice Hall, c2005
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

27.
Words that sell : the thesaurus to help you promote your products, services, and ideas / Richard Bayan. by
Material type: Text Text; Format: print
Publication details: Chicago : Contemporary Books, c1994
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

28.
How advertising works : the role of research / edited by John Philip Jones. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : SAGE, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

29.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Los Angeles : Sage Publications, c2010
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

30.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex. : Dryden Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

31.
The New positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

32.
Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : Sage Pub., c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

33.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed., International ed.
Material type: Text Text; Format: print
Publication details: Australia : South-Western Cengage alearning, c2010
Availability: Items available for loan: (1).

34.
Fundamentals of copy and layout / Albert C. Book, C. Dennis Schick. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: U.S.A. : Illinois, NTC Business Books, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

35.
Writing high-tech copy that sells / Janice M. King. by
Material type: Text Text; Format: print
Publication details: N. Y : John Wiley & Sons, c1995
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

36.
Advertising copywriting / Philip Ward Burton. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Ill. : NTC Business Books, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

37.
Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: Iowa : Iowa State University Press, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

38.
Advertising and sales promotion strategy / Gerard J. Tellis. by
Material type: Text Text; Format: print
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

39.
Advertising principles and practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: N. J : Prentice Hall, c2000
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

40.
Promotion and integrated marketing communications / Richard J. Semenik. by
Material type: Text Text; Format: print
Publication details: Australia : South-Western, c2002
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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