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61.
Service marketing and CRM.
Material type: Text Text; Format: print
Publication details: UAE : 3G Elearning FZ LLC, c2013
Availability: Items available for loan: (1).

62.
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. by Series: The Irwin series in marketing
Material type: Text Text; Format: print
Publication details: Chicago, Ill. : Irwin, c1997
Availability: Items available for loan: (1).

63.
Branding demystified : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: print
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: (1).

64.
Marketing management : knowledge nd skills ; text, analysis, cases, plans / J. Paul Peter, James H. Donnely, Jr. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: (1).

65.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: (1).

66.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.2 D58 1994. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

67.
Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Australia : South-Western/Cengage Learning, c2010
Availability: Items available for loan: (1).

68.
Marketing research / David A. Aaker, Geoge S. Day. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : John Wiley, c1990
Availability: Items available for loan: (1).

69.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall International, c1997
Availability: Items available for loan: (1).

70.
Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: (1).

71.
Marketing research : an aid to decision making / Alan T. Shao. by
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College, c1999
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.2 Sh2 1999. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

72.
Data driven marketing for dummies / by David Semmelroth. by
Material type: Text Text; Format: print
Publication details: Hoboken, N. J. : John Wiley & Sons, c2013
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

73.
Industrial marketing.
Material type: Text Text; Format: print
Publication details: UAE : 3G Elearning FZ LLC, c2013
Availability: Items available for loan: (1).

74.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Houghton Mifflin, c2000
Availability: Items available for loan: (1).

75.
Seafood handbook : the comprehensive guide to sourcing, buying and preparation / editor-in-chief, Fiona Robinson. by
Edition: professional ed.
Material type: Text Text; Format: print
Publication details: Portland, ME : Diversified Business Communications, c2005
Availability: Items available for loan: (1).

76.
E-Commerce strategies / Charles Trepper. by
Material type: Text Text; Format: print
Publication details: Redmond, Wash. : Microsoft Press, c2000
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5548.32 T72 2000. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

77.
Doing business in the new Vietnam / Christopher Engholm. by
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J : Prentice Hall, c1995
Availability: Items available for loan: (1).

78.
Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann. by Series: CIM Professional development series
Material type: Text Text; Format: print
Publication details: Oxford : Butterworth Heinemann, c1993
Availability: Items available for loan: (1).

79.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill/Irwin Marketspace U, c2001
Availability: Items available for loan: (1).

80.
Fundamentals of marketing / William J. Stanton ... [et al.]. by
Edition: essentials ed.
Material type: Text Text; Format: print
Publication details: Sydney : McGraw-Hill, c1992
Availability: Items available for loan: (1).

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