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	1.	Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by Parente, Donald Material type: Text; Format: print Publication details: Fort Worth, Tex. : Dryden Press, c1996 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	2.	Customer visits : building a better market focus / Edward F. McQuarrie. by McQuarrie, Edward F Edition: 2nd ed. Material type: Text; Format: print Publication details: Thousand Oaks, Calif. : SAGE, c1998 Availability: Items available for loan: (1). Add to cart (remove)
	3.	No cover image available Integrated marketing communications in advertising and promotion / Terence A. Shimp. by Shimp, Terence A Edition: 8th ed., International ed. Material type: Text; Format: print Publication details: Australia : South-Western Cengage alearning, c2010 Availability: Items available for loan: (1). Add to cart (remove)
	4.	Branding demystified : plans to payoffs / Harsh V. Verma. by Verma, Harsh Material type: Text; Format: print Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010 Availability: Items available for loan: (1). Add to cart (remove)
	5.	Promotion and integrated marketing communications / Richard J. Semenik. by Semenik, Richard J Material type: Text; Format: print Publication details: Australia : South-Western, c2002 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	6.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 4th ed. Material type: Text; Format: print Publication details: New York : The Dryden Press, c1997 Availability: Items available for loan: (1). Add to cart (remove)
	7.	Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 4th ed. Material type: Text; Format: print Publication details: Forth Worth : Dryden Press, c1997 Availability: Items available for loan: (1). Add to cart (remove)
	8.	Promotion management and marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 3rd ed. Material type: Text; Format: print Publication details: Fort Worth : Dryden Press, c1993 Availability: Items available for loan: (1). Add to cart (remove)
	9.	The Australian marketing and promotion : handbook / Jim Macnamara. by Macnamara, Jim Material type: Text; Format: print Publication details: Australia : Australian Business Library, c1990 Availability: Items available for loan: (1). Add to cart (remove)
	10.	Promotion management and marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 2nd ed. Material type: Text; Format: print Publication details: Fort Worth : Dryden Press, c1990 Availability: Items available for loan: (1). Add to cart (remove)
	11.	No cover image available Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E Belch, Michael A Edition: 2nd ed. Material type: Text; Format: print Publication details: Homewood, IL : Irwin, c1993 Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	12.	Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by Burnett, John Moriarty, Sandra Material type: Text; Format: print Publication details: London : Prentice Hall, c1998 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	13.	Strategic communication principles / materials compiled by Samuel D. Bradley. by Bradley, Samuel D Material type: Text; Format: print Publication details: Boston : McGraw-Hill, c2004 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	14.	Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by Andrews, J. Craig [author] Shimp, Terence A [author] Edition: Tenth edition.Philippine edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019 Online access: Click here to view the table of contents Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF54715.123 An2 2019, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Lists: NEW Print Books 2023. Add to cart (remove)

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