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41.
The practice of marketing management : analysis, planning and implementation / William A. Cohen. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New York : Macmillan Pub., c1991
Availability: Items available for loan: (1).

42.
Marketing strategy : a customer-driven approach, instructor's manual / Steven P. Schnaars, prepared by Cesar Maloles III. by
Material type: Text Text; Format: print
Publication details: New York : The Free Press, c1991
Availability: Items available for loan: (1).

43.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : Dryden Press, c1992
Availability: Items available for loan: (1).

44.
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche. by
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1992
Availability: Items available for loan: (1).

45.
AMA marketing toolbox : selecting the right products and services / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books c1993
Availability: Items available for loan: (1).

46.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South Western Pub, c1993
Availability: Items available for loan: (1).

47.
AMA marketing toolbox : identifying the right markets / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolwood, Ill. : NTC Business Books, c1993
Availability: Items available for loan: (1).

48.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: (1).

49.
Managing services marketing text and readings / John E. G. Bateson. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Forth Worth, Tex. : Dryden Press, c1995
Availability: Items available for loan: (1).

50.
Managing services marketing : text and readings / John E. G. Bateson. by
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1995
Availability: Items available for loan: (1).

51.
Global marketing strategies / Jean Pierre Jeannet and H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1995
Availability: Items available for loan: (1).

52.
Marketing management : an applied approach / Thomas C. Kinnear and James R. Taylor. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: (1).

53.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: (1).

54.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G94 1997. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

55.
Marketing management : analysis, planning implementation and control / Philip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415.13 K84 1997, ...

56.
A preface to marketing management / Paul Peter and James H. Donnely, Jr. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415.13 P44 1997, ...

57.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Chicago, Ill. : Irwin, c1997
Availability: Items available for loan: (1).

58.
Marketing management / Richard P. Bagozzi ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice Hall, c1998
Availability: Items available for loan: (1).

59.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jean-Claude Larreche. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: (1).

60.
Learning aid for use with basic marketing : a global-managerial approach / William D. Perreault, Jr. and E. Jerome McCarthy. by
Edition: 13th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: (1).

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