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1.
Contemporary marketing / Louis E. Boone, David L. Kurtz. by
Edition: 6th ed.
Publication details: Philadelphia The Dryden Press, c1989
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 B64 1989, ...

2.
Contemporary marketing / Louis Boone, David L. Kurtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : The Dryden Press, c1992
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 B64 1992, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Marketing : principles and strategy / Henry Assael. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Publication details: Forth Worth, [Tex.] : Dryden Press, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 As7 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

4.
Contemporary marketing 1999 / Louis E. Boone, David L. Kurtz. by
Publication details: Fort Worth : The Dryden Press, c1999
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 B63 1999. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

5.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex. : Dryden Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

6.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : The Dryden Press, c1997
Availability: Items available for loan: (1).

7.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1997
Availability: Items available for loan: (1).

8.
Promotion management and marketing communications / Terence A. Shimp. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1993
Availability: Items available for loan: (1).

9.
Exploring marketing research / William G. Zikmund. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Philadelphia : Dryden Press, c1994
Availability: Items available for loan: (1).

10.
Contemporary marketing /
Material type: Text Text; Format: print
Publication details: Hinsdale, Ill. : Dryden Press, 2001
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

11.
Basic marketing research / Gilbert A. Churchill. by
Material type: Text Text; Format: print
Publication details: Chicago : The Dryden Press, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.2 C47 1988.

12.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Chicago : Dryden Press, c1990
Availability: Items available for loan: (1).

13.
Promotion management and marketing communications / Terence A. Shimp. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1990
Availability: Items available for loan: (1).

14.
International marketing / Vern Terpstra, Ravi Sarathy. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Dryden Press, c1991
Availability: Items available for loan: (1).

15.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : Dryden Press, c1992
Availability: Items available for loan: (1).

16.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1993
Availability: Items available for loan: (1).

17.
Managing services marketing text and readings / John E. G. Bateson. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Forth Worth, Tex. : Dryden Press, c1995
Availability: Items available for loan: (1).

18.
Managing services marketing : text and readings / John E. G. Bateson. by
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1995
Availability: Items available for loan: (1).

19.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Material type: Text Text; Format: print
Publication details: Fort Worth : The Dryden Press, c1995
Availability: Items available for loan: (1).

20.
Contemporary marketing plus / Louis E. Boone, David L. Kurtz. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex : Dryden Press, c1995
Availability: Items available for loan: (1).

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